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Melissa & Doug Special Report: Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Toy Guides

Melissa & Doug & Stickers: A Closer Look at the Popular Play Pattern

January 08, 2025

One of the ever-popular play patterns for kids has been sticking around for over 60 years! 

Ever since Stan Avery invented the self-adhesive label in 1935, stickers have captured kids’ imaginations. Melissa & Doug makes a variety of sticker products, including the innovative Sticker WOW!, a whole new way for kids to play with stickers.

Sticker WOW! improves on the standard self-adhesive sticker by eliminating the need for a sheet of stickers that kids need to peel. Instead, the 300 included stickers in each Sticker Wow! set load into the collectible Sticker Stamper character—every time your kiddo stamps the Sticker Stamper, they get a sticker surprise! Plus, the sticker fun never has to end either thanks to our themed Sticker WOW! Refill Packs for each of the collectible Sticker Stamper characters: Unicorn, Dinosaur, Dog, Tiger, Cat, Turtle, Ice Cream, Astronaut, Fox, and Bulldozer!

Fill in the activity pages or use the stickers for art projects, such as bookmarks, posters, cards, and more. Easy-to-remove stickers and the convenient on-the-go format with built-in sticker stamper storage makes Sticker WOW! a great mess-free travel activity. Sticker WOW! promotes fine motor skills, encourages creative play, and it’s satisfying, fidget fun, too! !

Sticker Play from Melissa & Doug

Sticker Way to Play #1: Stamping Stickers!

Sticker WOW! Sticker Stamper & Activity Pads

Let the adorable, collectible Sticker Stamper characters stamp, stamp, stamp their way through their respective 24 pages of themed, fun-filled counting, matching, and search-and-find activities. The refillable Sticker Stampers come pre-loaded with a sticker stack of 300 assorted stickers with 100 unique designs in every stack—each sticker is a surprise! And the Sticker WOW! fun can last thanks to Refill Packs.

Melissa & Doug Special Report: Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Sticker WOW! Sticker Stamper & Activity Pad - Cupcake the Unicorn
Melissa & Doug Special Report: Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Sticker WOW! Sticker Stamper & Activity Pad - Olive the Dinosaur

 

Melissa & Doug Special Report: Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Sticker WOW! Sticker Stamper & Activity Pad - Pumpkin the Tiger

 

Melissa & Doug Special Report Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Sticker WOW! Sticker Stamper & Activity Pad - Cocoa the Dog


Sticker Way to Play #2: Reusable Stickers!

National Parks Park Animals Reusable Stickers

Melissa & Doug Special Report: Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Take a creative storytelling journey through five national parks—Denali, Everglades, Biscayne, Yellowstone, Grand Canyon—and learn the names of the animals and plants there! Tell imaginative stories by matching 20 Denali-themed puffy stickers and 101 cling-style stickers to illustrated glossy park scenes, then peel the stickers off to rearrange again and again! Large, top spiral-bound pad lets scenes lay flat, and makes the set great for travel. Stickers store on color-coded tabbed pages inside for mess-free play! Not just fun, this educational set is also a great learning toy: Identification pages in English and Spanish help kids learn the names of plants and animals native to each of the five national parks. 

Also available: Vehicles, Habitats, Dress-Up, and My Town themes.

 

Sticker Way to Play #3: Puffy Stickers!

Puffy Sticker Play Set - Princess

Melissa & Doug Special Report Melissa & Doug’s Hot Sticker Trends for 2024 blog post

These reusable puffy stickers are filled with royal charm—and accented with glittering details! Layer them onto the double-sided background board to fill four royal settings with glamorous princesses, outfitted in mix-and-match ball gowns, jewelry, scepters, shoes, and crowns. There's even a princely poodle to keep them company! A built-in sticker collection—67 stickers in all—offers endless opportunities for kids to express their creativity and have lots of pretend dress-up fun. The sturdy background board folds to neatly store it all away, and a die cut handle makes this kids' sticker activity set great for travel to neighboring kingdoms. 

Also available: Mermaid and On the Farm themes.


Sticker Way to Play #4: Specialty Stickers!

Make-a-Face Sticker Pad - Fashion Faces

Melissa & Doug Special Report Melissa & Doug’s Hot Sticker Trends for 2024 blog post

With 250 stickers of pretty features and glamorous accessories and a pad full of models to decorate, this stylish sticker pad has everything needed to make 20 fabulous faces!


Make-a-Meal Sticker Pad

Melissa & Doug Special Report Melissa & Doug’s Hot Sticker Trends for 2024 blog post

Pick a place setting—picnic table, cafeteria or fancy dinner—then fill the page with stickers to create your dream dinner. Over 225 stickers include every food group, so it's easy to make a balanced meal and practice healthy eating…or pile a plate with doughnuts and ice cream for a meal that could only happen in stickers!


Seek & Find Sticker Pad – Animals

Melissa & Doug Special Report Melissa & Doug’s Hot Sticker Trends for 2024 blog post

This fun pad is a seek-and-find game, a coloring pad, and a sticker pad all rolled into one! Match more than 400 full-color stickers to hidden objects on 14 animal-themed pages, then color in the detailed scenes with pencils, markers, or crayons to create one-of-a-kind pictures.

Click through the links to read more great toy-themed blogs from Melissa & Doug:

Shop ALL Melissa & Doug Arts & Crafts

Shop ALL Melissa & Doug Stickers & Sticker Books

Visit Melissa & Doug Gift Finder Page

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