ENJOY 30%
OFF SITEWIDE

Take 30% off gifts they'll love
beyond this holiday season.
Use code BFCM30 at checkout.
Plus, get free shipping on orders over $49!

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Timeless Toys. Endless Possibilities.

INTRODUCING

PLAY PERKS

Earn points toward new toys when you have fun shopping, sharing, and interacting with us. Plus, get exclusive membership perks!

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Skills at Play

LEARNING THROUGH PLAY

With Melissa & Doug, there are so many Skills at Play™! Discover toys to support your child through every stage.

Learn more

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OUR STORY

Play With
Purpose

For 35+ years, we've sparked imagination and wonder through open-ended play!

SUSTAINABILITY

Creating a More
Playful Planet

We're committed to making timeless, sustainable toys for a thriving and inclusive world.