ENJOY 25%
OFF $49+

Fill up your cart with this
seasons must-have toys and save
with PLAYNOV24 at checkout.
Plus, get free shipping on orders over $49!

scrolling brand icons

Timeless Toys. Endless Possibilities.

INTRODUCING

PLAY PERKS

Earn points toward new toys when you have fun shopping, sharing, and interacting with us. Plus, get exclusive membership perks!

JOIN NOW

Skills at Play

LEARNING THROUGH PLAY

With Melissa & Doug, there are so many Skills at Play™! Discover toys to support your child through every stage.

Learn more

illustration of blocks

OUR STORY

Play With
Purpose

For 35+ years, we've sparked imagination and wonder through open-ended play!

SUSTAINABILITY

Creating a More
Playful Planet

We're committed to making timeless, sustainable toys for a thriving and inclusive world.